SafetyCulture is a global technology company that empowers working teams to drive daily improvements across their organization through its mobile-first operations platform. In my role as Junior Brand Designer I produced a vast range of work across digital and physical touchpoints. The brand design team was responsible for all branded design work internally and externally, including advertisements, social media content, events collateral, VX and animation graphics, presentation decks and assets for internal events. 

In each project, consistency was a key consideration. Ensuring designs were in line with the SafetyCulture identity and appealed to our target users was critical in our customer-facing work. SafetyCulture leant into the dark mode iteration of our branding, reflecting a sleek and professional tone that resonated with users. As part of the brand design team I worked to expand this style into a fully formed identity that could be applied across all needs. This identity portrayed a sense of momentum and progress established through the incorporation of gradients, rounded shapes and bright colours. Additionally, the injections of colour brought energy to the designs, and distinguished the brand from competitors. 

The selection of projects below highlight a range of the work I produced in my time at SafetyCulture, and includes a trade show booth, a brochure, social media posts, video animation and internal branding for a company-wide initiative.